There's been a lot of press about the rise in new car sales this year but with the recent closure of two large dealerships I thought we might take a closer look from the individual dealer's perspective.
The point was raised on Today FM's 'The Last Word' last week when we looked at the performance of the Irish scrappage scheme. Alan Nolan of SIMI agreed with me that the current trading conditions are 'fragile' at best (you can click on the link below to listen to the piece) so I've taken the total number of new cars sold and averaged it across the number of dealers each brand has (or had for the period).
Fig 1. below shows a selection of brands operating in the Republic and the total number of sales (descending) on a 'per dealer' basis.
It's pretty obvious from the table that Renault dealers are flying at the moment. The brand has a 19% share of scrappage sales (1,669) putting it in first position above Ford with (1,218) units.
Fig 1. New Car Sales Per Dealer (Jan/10 - July/10)
| # | Make | Registrations | Dealers | Average Sales (Per Dealer) | ||
| 1 | RENAULT | 6,584 | 23 | 286 | ||
| 2 | VOLKSWAGEN | 8,190 | 40 | 200 | ||
| 3 | SKODA | 3,842 | 22 | 183 | ||
| 4 | TOYOTA | 8,405 | 52 | 162 | ||
| 5 | FORD | 9,359 | 58 | 156 | ||
| 6 | OPEL | 5,190 | 42 | 124 | ||
| 7 | AUDI | 2,321 | 22 | 106 | ||
| 8 | NISSAN | 4,601 | 50 | 88 | ||
| 9 | HYUNDAI | 2,400 | 32 | 73 | ||
| 10 | PEUGEOT | 2,476 | 33 | 69 | ||
| Source – Motorcheck.ie Car Index |
To learn more about Renault's sales this year you can view the complete breakdown here.